Corporate Social Responsibility of McDonalds Assignment

Corporate Social Responsibility of McDonalds - Assignment ExampleThe newspaper publisher tells that corporate social province includes a variety of tactics such as environmental, philanthropic and ethical. A new field of corporate social responsibility has emerged that encourages companies or organization to take steps and initiatives in the interest of all stakeholders. The public or consumers are in addition considered stakeholders and hence the organization should create a balance between the interests of both stake shareholders. McDonalds is the leading international fast food retailer which is spread over 36,000 locations and serves approximately 69 million customers in 100 countries daily. Most of the McDonalds branches are run by independent businessman and women. The success of the companys success is the system which aligns the franchises and supplies. By the implementation of this system, McDonalds was able to satisfy the customers with what they wanted. This system als o allows local customization of the product. McDonalds focuses on three priorities for the optimization of its menu to modernize the consumers experience, to increase accessibility to McDonalds with convenience and to optimize the menu. McDonalds externalize to win strategy focuses on people, product, place, price, and promotion in order to increase the customers experience regarding McDonalds. McDonalds is considered to possess the largest framework when the subject of CSR is discussed. Their motto of CSR responsible food for a sustainable future outlines their social responsibilities. A progress of directors is responsible for keeping McDonalds up to the standards that are being guaranteed to their stakeholders. The first step taken by this board of directors was to create a code of conduct in order to ensure that every supplier follows this code of conduct. This agreement is then signed by the suppliers. McDonalds also considers the three Es that is ethical responsibility, envi ronmental responsibility, and economic responsibility. This serves as the vision for the supply chain management.